Samsung has dominated the Indian smartphone market for many years. But Xiaomi has overtaken the South Korean manufacturer in recent quarters.
In addition, according to the results of the first quarter, Samsung lost second place to Chinese manufacturer Vivo, moving to third place. However, in the second quarter, the company not only returned to second place, but also significantly reduced the gap with Xiaomi.
Samsung’s sales fell sharply in the previous quarter, with the company holding just 15.6% (according to IDC) or 18.9% (according to Canalys) in the market. In the second quarter, its market share increased to 26%. At the same time, Xiaomi held 31.6% of the market in the first quarter and its share fell to 29% in the second quarter. If Samsung does not slow down, then the company has every chance to return to the first place in the ranking of the largest smartphone suppliers in India.
At the same time, due to quarantine, smartphone shipments from all manufacturers in India have been significantly reduced. Take Samsung, for example: in the first quarter, shipments reached 31 million smartphones. And in the second quarter, they fell to 18 million units. At the end of the second quarter, Vivo, Realme and Oppo took third, fourth and fifth place, respectively, with shares of 17, 11 and 9%.
Already on August 5, Samsung will hold the Galaxy Unpacked event, where the presentation of the Samsung Galaxy Note 20 tablet series, the flexible Samsung Galaxy Z Fold 2 smartphone, the new version of the Samsung Galaxy Z Flip clamshell with Support will take place 5G and tablet Samsung Galaxy Tab S7 / S7 + should also be displayed.
Smartphone sales in India fell by half in the second quarter of 2020
It seems that not everything is good for the smartphone market in India. A new report states that total shipments for the second quarter of 2020 were a 48% drop from last year’s $ 33 million shipments and affected giants such as Xiaomi, Oppo, Realme and Samsung. However, this is to be expected given the serious global impact of the COVID-19 pandemic.
An exclusive recent Canalys report states that low demand and supply and production stops due to the launch of COVID-19 led to a drop in shipments. Xiaomi had the lowest drop in market share with a drop of 0.4% compared to 2019. It remained at the top of the charts with a market share of 30.9%. While Samsung experienced a big drop of 5.3% in market share.