Realme can be considered one of the recent phenomena of the smartphone brand. The brand that started as a minor Oppo brand now launches on its own through the international worlds having gathered over 45 million users worldwide. Now, the company is going to take another important step in the international market and will use IFA Berlin as a good stage for a series of revelations.
The Chinese company confirmed that it will attend the IFA conference for the first time in its history. Today, the company presented its plans for the event scheduled for September 4. Unfortunately, if you were expecting the world debut of some unreleased Realme phones, this is nothing but Realme’s real intention at IFA 2020.
Realme, in fact, “Introduce the latest brand and product strategy.” Everything will be available worldwide via a live stream on YouTube. The event is scheduled to start at 12:25 p.m. local. For now, the company will only reveal news about AIoT and 5G.
IFA 2020 will be the first time Madhav Sheth will be CEO of Realme Europe
Of course, one of the names behind Realme’s recent success is Madhav Sheth. The company’s CEO quickly gained some popularity as he promoted the huge community involvement with the #AskMadhav videos. IFA Berlin will mark an important step in the executive’s career, as it will be the first time he will appear as the newly appointed CEO of Realme Europe. It will reveal the company’s roadmap for the last months of 2020 in Old Epirus. The company wants to maintain a strong emphasis on its globalization strategy, while also establishing a good localization strategy market. In other words, this means that Realme may seek partnerships with network providers to offer offers. The airline deal is the preferred choice for European customers.
Unfortunately, the global event will not have any kind of smartphone. Of course, we will see a smartphone report here and there. Ultimately, the smartphone segment remains the core of Realme. But we will not have the worldwide debut of any headset during the event. However, a Realme spokesman said the Realme 7 series would arrive in Europe shortly after the event. So, we will probably see these devices landing in European countries by the end of September or earlier in October.
The company will unveil a new 5G smartphone series in China tomorrow. We are curious to see if any of these devices will leave China in Europe in the coming months.