Following the collapse of the iPhone in 2018, Apple decided to change its strategy by focusing more on online services. Last year’s iPhones were quite successful in sales and the upcoming 2020 devices will have to repeat that success with the arrival of the 5G connection. At the same time, Apple’s services are quite successful and the company wants to continue investing in them. The company’s online services represent a growing share of the company’s revenue. Now, the Cupertino-based company is looking to offer group designs for its most popular digital subscriptions. This is a move to attract even more customers joining this fall through the iPhone 12 series.
According to his report Bloomberg, Apple is preparing a scalable package service of Music, TV, Arcade, News, iCloud Storage together with a brand new subscription fitness service with the “Apple One” program. It’s an interesting name for a service that is still under wraps. Currently, it is an internal code name for the project. It can come under an official moniker when the company launches the new service.
According to the newspaper, Apple will have at least four levels of its services. The company will have a cheaper package offer including Apple TV + and Apple Music in a single package. The above step will reportedly add Apple Arcade to the mix. The most expensive levels will include Apple News + along with an unspecified amount of iCloud storage and the new workout app. Apple’s upcoming fitness app is said to bring virtual fitness classes to your devices and you can follow it with the upcoming service.
The ultimate goal of this package program is to offer more attractive aggregate prices to Apple subscribers. In the end, they will look like a better offer for new subscribers. After all, you can get a service package for a fixed price instead of having to pay for each one individually. It is worth noting that these packages will be compatible with Apple’s Family Sharing System.
In addition, the report states that iOS 14 will be able to determine which Apple services you use the most. As a result, the system will automatically suggest the best packages based on your usage. We are curious to see this system fully operational. We look forward to seeing more details from the release of the iPhone 12 series. However, their release will take longer than usual.